Activecampaign is one of the leading email marketing automation software in the market. Email marketing has become the fastest and efficient way of marketing than other types of ads and traditional marketing. Having a user-friendly email marketing automation software with advanced features will improve our sales and helps us to have aprofitable email marketing journey.
We people change our marketing automation software providers once in a while due to lack of some important features. So selecting an email marketing automation software at the first time is wise.
There are a handful of leading automation platforms offering all in one email marketing solutions with the best and advanced features. In that list, Activecampaign is the most advanced email marketing automation software.
They have 4 plan tiers Lite, plus, professional (pro) and enterprise. In these plans lite, and plus plan are really worthy to offer best marketing automation systems with advanced features. But their professional plan is a perfect package of almost everything you expect in a email marketing automation software like the most advanced marketing automation, landing pages, CRM and advanced integration with a very good deliverability rates and good support system.
Professional plan features of email marketing automation software Activecampaign
The professional plan has all the features of lite plan( check the features of the lite plan here) and plus plan( check the features of the plus plan here). In addition it has many useful and advanced features, mentioned below in their respective marketing, sales, service suites and platform & support.
- Website personalization
You can customize everything in your website like, your landing pages, interest-based content, product features or call to action. You can change things for customers to have a more personalized journey.
- Predictive sending
It means the platform analyses the perfect timing to send the email and predicts when customers are most engaging. As a result, it helps to gain more open rates, success rates. This process is called predictive sending.
- Predictive content
The marketing automation software analyses the most engaging content based on customer interest, previous results, etc. It improves the click-through rates.
- Marketing attribution
You can set different rules for different automation processes to increase the conversion rate for your marketing process. By marketing attribution, a customer comes to know about the product and the channel that connects the customer and marketer.
- Split automations
This is one of the most powerful features of Activecampaign, which many other email marketing automation software doesn’t have. With this split test in automation, we can test different emails with different content for the same topic, even by sending it at a different time and check which automation workflow gets more engagement. This feature is very useful to improve your conversion rates.
- Attribution reporting
You get instant report during the marketing attribution process, like which source helped to achieve the conversion.
- Site messages
Site messages is the new trending feature that automates the messages regarding our sites, like a new blog post. It helps to get free and quality traffic to your website.
- Win probability
Win Probability is a percentage field on each deal that signifies how likely that deal is to be won. This feature allows you and your sales team to prioritize deals so you can focus your time and efforts on those that matter most to your business.
- Conversion reporting
The Conversion Attribution report measures the effectiveness of all touchpoints that led up to a customer’s conversion. The information presented in this report uses a last-touch attribution method. Activecampaign gives a report of the last factor or touchpoint which convinced the customer to buy the product. This feature helps you to remember those touchpoints for future sales.
- Split automation
Split automations mentioned above has a very powerful impact on sales. This features helps us to find a perfect workflow for your business and increase your sales.
- Split automation
Split automations benefits in the service suite also.
- Personalised product experiences
You can customize any activities useful for the customers, like even when a customer shares their experience after using the product. You can save all those feedbacks for the future betterment of your products and services. This is also an exclusive feature of the marketing automation software activecampaign.
- Conversion reporting
The feature we have in the sales suite.
- In-app messaging
You get messages or notifications when you are using the platform. These are called in-app messages. Notifications you get outside the app or without opening the app are called push notifications.
PLATFORM AND SUPPORT
- Number of users
You can have up to 50 users.
- Onboarding support
Activecampaign has 1:1 onboarding support in the professional plan. So like you get all the explanations and doubts cleared.
- CXA strategy consultation
It helps you get a Customer experience automation strategy, supports launching the marketing, sales and service initiative successfully.
- 1:1 training
You get three 1:1 free pieces of training per month to get the utmost benefit from the platform.
Professional plan is the best plan of Activecampaign, which has all the advanced features for businesses. With the pro plan, you can have personalized websites, site messages, split automations, fast support, and vast integration options.
Activecampaign professional plan is priced at $129/month upto 2500 contacts if billed yearly. Check the complete structure of pricing for your desired contacts in the pricing section of activecampaign
If you are tired of frequently switching to other email marketing automation software for the lack of some features, then you are at the right place. The Professional plan is the powerhouse of advanced features, which makes you stick to the plan once you start using it because there are no better plans than the professional plan of activecampaign in other email marketing automation software.
Want to have a high profitable professional business? Grab activecampaign professional plan now.